http://online-logistique.net/lesney-england/
Lesney England
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Matchbox No. 6 Orange Mercedes 350SL – 1973 Lesney – England – EX-NM – Superfast $11.94 |
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Vintage MATCHBOX No 22 PONTIAC GP Coupe doors open Lesney England red $9.99 |
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Matchbox No. 24 Red Rolls Royce Silver Shadow – 1960′s Lesney – England – EX-NM $23.97 |
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Matchbox Lesney Red Rider 1972 England (Loose) $8.99 |
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Rare Matchbox M.G.1100 Series # 64 Lesney-England $12.99 |
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LESNEY MATCHBOX Made In England Series #4 STAKE TRUCK $4.50 |
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Lot of 11 vintage matchbox cars. Lesney, made in England $20.00 |
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Vintage Matchbox rolamatics no 28 Stoat 1973. Lesney, made in England $5.00 |
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1975 Matchbox- Lesney made in England Planet Scout NO 59 Red $5.00 |
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1977 Matchbox Superkings K-27 Ford A Series Lesney England $5.50 |
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1972 Lesney Matchbox No 72 Hovercraft made in England!! $14.96 |
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1971 Matchbox Mod Rod Lesney Superfast #1 England RARE! $18.71 |
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Lesney England Matchbox No. 55 / 59 Fire Chief Car 1965 Ford Galaxie $3.70 |
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1960′s FORD ZEPHYR 6 MADE IN ENGLAND LESNEY $7.04 |
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VINTAGE LESNEY NO. 12 HORSE BUS w/ BOX! MODELS OF YESTERYEAR DIECAST ENGLAND! $19.99 |
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Old Matchbox Series No 3 Mercedes Benz Ambulance Lesney Die Cast England Car $5.24 |
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1975 Matchbox Superfast #5 Seafire Lesney Made In England $2.50 |
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1981 Matchbox Silver + Red BMW M.I. No. 52 Lesney, England $2.50 |
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Vintage 1973 Matchbox Freeway Gas Tanker,#63,Made in England by Lesney,Peg $6.99 |
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Vintage 1972 Matchbox Fork Lift Truck,#15,Made in England by Lesney,Peg $6.99 |
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VINTAGE Lesney Made in England FIAT 1500 MATCHBOX No.56 $7.99 |
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VINTAGE Lesney Made in England TIPPER CONTAINER TRUCK MATCHBOX No.47 $7.99 |
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VINTAGE MATCHBOX TRUCKS & A CAR MADE BY LESNEY OF ENGLAND $0.99 |
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Vintage No.26 Foden Cement Mixer Made In England By Lesney Great Condition *13 $10.00 |
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Matchbox Bus #5 Double Decker Bus by Lesney Made in England $25.00 |
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Matchbox King Size Scammell Tipper Truck Contractor Made in England By Lesney $8.50 |
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VOLKSWAGEN 1200 SEDAN SILVER-BLUE no 25 by Lesney made in England $34.25 |
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MATCHBOX REFUSE TRUCK NO 7 MADE IN ENGLAND BY LESNEY $0.99 |
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MATCHBOX BMW MI #52 LESNEY 1981 ENGLAND MODEL TOY $25.00 |
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VINTAGE “LESNEY SPEED KING ROADSTER” by LESNEY PROD….made ENGLAND..1974 $4.50 |
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9 Vtg Matchbox Made in England by Lesney 1960s – 1970s $8.99 |
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Vintage 1978 Matchbox Lesney No. 46 Diecast Ford Tractor made in England toy $2.99 |
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Coach Bus lesney Matchbox No 66 Grey england $22.00 |
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Matchbox Super Kings K6 Triple-Axle Cement Mixer (Made In England) Lesney 1970 $9.78 |
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Matchbox Green Superfast No 73 Model A ford England Lesney 1979 vintage antique $15.00 |
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Matchbox White Superfast No 41 Ambulance 1977 England Lesney vintage antique $15.00 |
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Matchbox 1970 Superfast No 30 Beach Buggy Lesney England purple vintage antique $30.00 |
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Matchbox. SUPERFAST. No.74 TOE JOE. Lesney 1974. Made in England.Tow Truck.Green $6.98 |
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MG 1100 Lesney Matchbox England Car ’60s $13.50 |
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matchbox 1957 chevy lesney 1979 made in england $14.99 |
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Vintage MATCHBOX Series # 66 Greyhound Coach bus Lesney made in England (C44) $10.00 |
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LESNEY MATCHBOX FIRE PUMPER NO. 29 MADE IN ENGLAND $4.99 |
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MATCHBOX SUPERFAST no.71 CATTLE TRUCK MADE IN ENGLAND BY LESNEY 1976 $9.99 |
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MATCHBOX SUPERFAST no.40 HORSE-BOX MADE IN ENGLAND BY LESNEY 1977 $9.99 |
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VTG Lotus Super Seven no 80 1971 Matchbox Lesney made England $1.99 |
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Mercedes Truck & Trailer Lesney Matchbox England 1960′s 2pcs $6.99 |
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Old Matchbox Series Trailer Caravan No. 23 Made In England By Lesney 1960′s Toy $6.99 |
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Matchbox Series No. 15 1968 Volkswagon Saloon VW Made In England Beetle Lesney $6.99 |
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Matchbox Lesney Army Tank no 70 SP Gun Rolamatics 1976 ENgland Metal $7.99 |
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Old Matchbox Series No. 31 Lincoln Continental Made In England Lesney $6.99 |
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VINTAGE MATCHBOX BY LESNEY MADE IN ENGLAND ROLLS- ROYCE SILVER CLOUD MODEL#44 $10.99 |
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Tank Field Gun no 32 1976 Matchbox Lesney england $6.99 |
1972 makes a number n Woosh push super-fast 58 model pls anything worthwhile?
made by Matchbox in England 1972, but also LESNEY products & co has printed on it
you could look on eBay and see what others are going for,
Hot Wheels Immediate Success and Impact on Matchbox
The Matchbox brand of cars dominated the die-cast Toy Car industry for decades. In fact, they had no real competitors during their reign as the only prominent die-Cast Toy car maker. That is until Mattel introduced their line of Hot Wheels in 1968 and had immediate success. Matchbox’s sales in America dropped from $28 million to $6 million following the introduction of Hot Wheels. There are a number of reasons why Hot Wheels had such an immediate success.
The first and primary reason for Hot Wheel’s overnight success was the wheels. Co-Founder of Mattel, Elliot Handler, had created new wheels that are described as ‘friction-less.’ These new wheels allowed Hot Wheels Cars to race at up to 200 mph (for the scale of the car). These ‘hot’ wheels allowed Mattel’s line to quickly surpass all competitors, both car to car and sales to sales. Children simply enjoyed having a toy car that ran much faster down the plastic track.
Hot Wheels also had a great advantage starting out. The Lesney company (forerunner to Matchbox) started from scratch with a condemned building, limited funding, and grew out of a die-casting company’s slow season. Hot Wheels came from already well established Mattel. Mattel was the leading company in many toy categories and had highly successful lines of toys like ‘Barbie’ and ‘See N Say’. In fact, when Mattel introduce Hot Wheels, they did so with a $10 million advertising campaign. Hot Wheels also had an advantage in the production of their cars. They had their models build in places like China and the Far East, where labor costs were significantly less than in England, where Matchbox originated.
Another huge factor that led to Hot Wheels success in America was the fact that it was an American company. Hot Wheels initial success was limited to the United States and sent Matchbox sales in America plummeting as stated earlier. Matchbox was able to maintain a foothold in the die-cast toy car industry due to its worldwide sales.
Hot Wheels also became widely popular immediately because of the models they chose to produce. Matchbox had primarily produced their cars years after the actual car or vehicle was produced. Hot Wheels primarily used the designs of the American made Muscle Cars and Hot Rods of the fifties and sixties. They also tended to customize the cars the way many car enthusiasts did in Southern California, with the rear end jacked up and flames or other graphics painted on the body. These design characteristics helped Hot Wheels succeed in America because kids could now race around the living room with the cars they saw on the streets and their older siblings drove.
In 1969, a year and a half after Hot Wheels were introduced, Matchbox themselves came out with faster wheels and more contemporary models. Matchbox and Hot Wheels then remained neck and neck in the toy car world for many years. It wasn’t until the 1990’s the Hot Wheels began to pull away from Matchbox and become the clear industry leader.
About the Author
Author Wesley Skiles is creator of www.mattelmatchbox.com, a novice collector and father of two boys that love die-Cast Cars.
